Croquet Victoria
Advancing Croquet in Victoria

Growing Croquet

Growing Croquet in Victoria

Would your club like to grow? Are you interested in ideas from other clubs?

The VCA is developing a resource kit called "Growing Croquet" which you may find useful. It is based on experiences at clubs around Victoria and beyond. Below is a summary of the material.

The first section provides information for groups who are trying to start a new club. This includes several separate documents.

The sections that follow are for existing clubs. You can download the individual sections (click the heading) or download everything as a single pdf.

If you have questions or suggestions to add please get in touch by emailing marketing@croquetvic.asn.au.

Resources for clubs and regions 

Starting a new club
New: April 2017

This section includes material to help local authorities and interested players who are considering developing a new club in their area.

The first of these documents is a Croquet Facility Guide, also available in a Full Colour Version, which describes what is needed to design or redevelop a croquet facility.

Three one-pagers to help groups interested in starting a croquet club:

Why does your club need to grow?

  • New members strengthen and revitalise the club.
  • New members share the load and keep your club viable.

Strategic planning
Updated: 13 Mar 2017

  • List your club's strengths and weaknesses. What do you want to maintain or develop?
  • Set yourself a timeframe to implement your goals.
  • Share responsibilities for action
  • Check out the Croquet Victoria Strategic Plan - see croquetvic.asn.au/governance

Networking: raising your club's profile in the community
New: 13 Mar 2017

  • Who are the key contacts in your community? Think schools, health, learning centres, University of the Third Age, social clubs.
  • Consider giving them information about croquet or inviting them to a social event. Check out this marketing flyer for allied health workers.

Club promotion
Updated: 19 Mar 2017

To promote your club, you need to be positive, upbeat, and grasp every opportunity you can to keep up your profile in the community.

  • Appoint a publicity officer. Someone who will
    • get to know the local media - people, deadlines, preferences
    • maintain contact with key people
    • communicate effectively and systematically
  • Think about functions where you can involve the community in croquet activities: eg fundraising for a good cause, season opening, youth program.
  • Several clubs have provided example publicity flyers. Download this doc for a list with live links.
  • Generic hard copy promotional leaflets and bookmarks are also available for clubs running recruitment campaigns. Email Sandra at administration@croquetvic.asn.au and she can mail them to you.
  • Use your club website! Twin Cities CC has made a Youtube video about croquet and another one about the croquet presence at the Wodonga Show. You might like to include links to these videos from your webpage, or make your own video?

This resource also includes:

  • An annotated press release
  • A link to a list of newspapers and press contacts by region and club
  • Writing a press release [tips from the Public Relations Institute]: 
    • Put on a journalist's hat.
    • Lose the superlatives.
    • Include some salient quotes
    • Keep it short.
    • Put your contact information in a prominent place.

Promotional events

  • Focus and plan your promotion:
    • Decide who you need to involve.
    • Get to know your local media.
    • Invite your local newspaper to do an article about the event.
    • Local radio may provide free slots.

Social days

  • For clubs or regions
    • Schedule days (monthly / bi monthly?) where members celebrate and play together.
    • Bring players together in hi/low games or challenges.
    • Share a BBQ, afternoon tea or drinks and nibbles.
  • Community events
    • Run croquet games accessible to all, such as Aussie Croquet, Helter Skelter, Eggs in a Basket, Croquet Bobs, Gateball Tunnel, Croquet Tunnel, Skittles, Tennis, Best of 13, Speed Croquet, Bulls Eye (details included)

Use courses for recruitment

Croquet is an exciting, complex, challenging (and frustrating) game

Running courses for prospective members introduces them to more aspects of the game than come and try sessions and gets them more involved.

Courses also help develop essential croquet skills for prospective, new and current members.

You can download outlines of the courses run by several clubs, some focusing on AC or Aussie, others with a GC focus.

The rules of Aussie Croquet are available in the Social Days section of this resource

Qualified coaches are listed by region and club on the VCA website, see http://www.croquetvic.asn.au/refscoaches.php.

Share the GC and AC codes
  • In some clubs and regions Golf Croquet and Association Croquet players rarely meet. Many recent members have joined as GC players and have had little opportunity to learn AC. Around the world this has become an issue which croquet clubs are starting to tackle.
  • Try holding a social day bringing the codes together. You could play an AC doubles game pairing an AC player with a GC player, where the AC player takes the two-ball croquet shots.
  • Your region could hold ricochet events or tournaments.
  • Regional coaching sessions in AC could specifically target GC players (a couple of regions are having success with this).
  • Start a competition involving GC and AC play as at the Meadows Croquet Club in Scotland.

Develop a youth program

Many established players first played croquet as children.

If your club would like to establish a youth program, Casterton CC has some pointers:

  • Leadership and commitment are important.
  • Get your club's support. Roster in a group to help.
  • Everyone involved needs a Working with Children Certificate (free for volunteers).
  • Plan your advertising and links with Council and schools.
  • Rope in your local newspaper.
  • Get sponsorship so you can offer prizes.
  • Involve outside coaches to inspire the students.

Club visitors and insurance
Updated: 7 Mar 2016

The VCA arranges public liability insurance for clubs via the Australian Croquet Association, paid for in association with the VCA affiliation fee.

  • Questions often arise about the scope of this when events for non-members are planned.
  • Essentially, all visitors are covered no matter how often they come, whether or not they pay, and whether or not you record their names.

This advice applies to public liability insurance taken out via the ACA. The VCA is not in a position to advise on public liability insurance policies taken out via other organisations.

Growing our club: Queenscliff's experience

In the last two years the number of members at Queenscliff CC has increased from mid twenties to low forties. Their strategies have included:

  • being more visible to passers by.
  • encouraging newcomers and beginners with an introductory course, a welcome pack, and a club mentor.
  • being a very friendly club.

Growing our club: Plimmerton's experience

In the last ten years the number of members at Plimmerton CC (NZ) has doubled, from mid-50s to mid-90s. Recruitment is now limited by court capacity (they have 4 A courts). Their strategies have included:

  • respect for GC and AC.
  • support and respect for member needs - competitive and social.
  • positive two-way communication.
  • enabling leadership.
  • encouragement for enthusiasm and ideas of new members.
  • coaching for new and established members.
  • sustained efforts to achieve external publicity.

Further information

 Queries or suggestions? Email marketing@croquetvic.asn.au.

State Goverment Victoria

Victorian Croquet Centre, 65 Nobel Banks Drive, Cairnlea, Vic 3023

03 8361 8887

administration@croquetvic.asn.au
Office hours: Mon-Thu: 9am-4pm, Fri: 9am-3pm, Sat-Sun: closed

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